https://www.youtube.com/watch?v=uqEYWlmPV3k
With colleagues from H4B Manchester, our research discovered that people with mental health problems were having conversations with friends online, but were finding it difficult to express their symptoms easily.
We were inspired by a few projects around the world where people suffering from mental health issues submitted photos to creatively explain how symptoms like 'brain fog' or a manic episode felt - it occurred to us to make it easier for people to communicate mental health digitally.
So, in the age of the Emoji, we created a submission to give the world a brain. We applied to the global emoji council (yep, that really is a thing, they are called UniCode), They get thousands of applications a year - and excitingly they accepted our submission (pretty quickly too!).
So, with the recent November 2017 update on iPhone, and across all other platforms and languages, the world now has a brain emoji, all because we had a little idea to make a difference.