If you love TED’s “ideas worth spreading,” but crave something edgier—this is for you.
Beautiful Thinking is a newsletter for the curious and the contrarian. It’s where the big ideas don’t wear polished shoes—they wear scuffed motorbike boots, streaked with oil, and they’re not afraid to get dirty. Each week, I share one idea. Sharp. Alive. Sometimes messy, always BEAUTIFUL. It’s where behavioral science meets strategy, psychology meets storytelling, and a bit of mischief keeps it all human.
Who the hell am I?
I’m Harry Sharman. For nearly 20 years, I’ve worked at the collision point of behavioral science, strategy, marketing, and creativity. I’ve built AI tools that simulate how humans decide (the beautifully messy bits, not just the clean logic). I’ve crafted strategy frameworks used by some of the world’s biggest healthcare brands. And I’m writing two books on how to use these frameworks in the real world—one for leaders, one for patients and anyone who lives with chronic disease. Oh, and I did invent the 🧠 emoji—true story. (I’ll tell it in a future post.)
Why Beautiful Thinking?
Because I’ve always been obsessed with beautiful ideas. The ones that don’t fit in neat decks. The ones that keep you awake at 3am. The ones that make you see the world sideways and a little bit more alive.
Most strategy is built for the boardroom. Polished, predictable. But the ideas that change things? They’re a little messy. They’re scrawled on napkins. They live in the quiet conversations after the meeting. That’s what Beautiful Thinking is all about.
What’s in it for you?
✅ Big, rebellious ideas that challenge the status quo
✅ A fresh lens on how we think, decide, and act
✅ One idea a week—raw, witty, and alive
Why the Anti-TED?
TED’s great. I love TED. But it’s the conference room version of big ideas. Beautiful Thinking is the bar after. The garage workshop. The motorbike ride that leaves your boots scuffed and your head buzzing.
If that’s the kind of mischief you’re up for—come join me. One idea a week, every week. Ready to misbehave.