Who it is for
People whose role, industry or sense of professional direction is being rewritten by AI, new business models, life changes or all three at once.
A practical way to build a career when AI, institutions and your own ambitions refuse to hold still.
TomorrowBrand prepares brands for uncertainty. TomorrowYou prepares lives for it. TomorrowWork adapts the same scenario method to the place where identity, income and the future collide: your career.
People whose role, industry or sense of professional direction is being rewritten by AI, new business models, life changes or all three at once.
A coming-soon book and practical method for creating several credible career futures, then building options that remain valuable across more than one of them.
Because most career advice asks you to choose a destination just as the map, the transport and your reasons for travelling are changing underneath you.
The problem
Most career planning starts with one desired future: choose the role, identify the gap and climb toward it. That works beautifully when the ladder stays where you left it.
But roles are being decomposed into tasks. AI is changing the value of expertise faster than job titles can keep up. Industries are colliding. The life you want at forty may not resemble the ambition you borrowed at twenty-five.
The answer is not to predict harder. Nor is it to surrender to permanent reinvention and spend every Sunday evening learning whichever skill LinkedIn discovered that week.
You do not need one perfect career plan. You need a career that gives more than one future somewhere useful to land.
TomorrowWork takes scenario planning out of the corporate strategy room and applies it to a working life. The aim is not to make you immune to change. It is to make change less capable of removing every option at once.
Start with the worlds
Not predictions. Provocations. Your version will be more specific, but these four tensions are a useful place to begin.
AI and new tools increase your leverage. The work grows around judgment, direction and the ability to make more ambitious things happen.
The job title survives but its tasks split between people, machines and specialists. Value moves to the pieces that are hardest to standardise.
New entrants, regulations, economics or technologies change what the industry rewards. Your experience remains useful, but in a different shape.
Your health, family, appetite for risk or definition of enough changes. The disruption comes from inside the house, and may be the best one.
Name the forces changing your work, combine the most consequential uncertainties and describe a small set of futures different enough to demand different choices.
Find the capabilities, relationships, reputation, proof and runway that stay valuable across several futures. Optionality is something you build before you need it.
Use ninety-day experiments to test a possible future cheaply: make the project, shadow the role, publish the thinking, learn with real stakes and notice which world is getting closer.
The working tools
The book is being designed as a field guide, with tools that produce decisions rather than a personality result.
A one-page map of the forces, uncertainties and plausible worlds around your working life.
A deliberately short list of observable changes that tell you which future deserves more attention.
Not just skills: evidence, relationships, reputation, experiments and runway, assessed against every scenario.
One bounded move that buys information and creates an option without requiring you to blow up your life first.
The same scenario-planning instinct, adapted to three different scales: the organisation, the person and the career between them.
TomorrowWork is at the method-building stage. Send me a note if you would like the eventual book, or if your own career uncertainty would make a useful challenge to the model.
Keep me posted →