* Brand strategist turned AI builder. Currently shipping tools at a healthcare-comms platform & writing essays nobody asked for.
I'm a brand strategist with a behavioural science background. Over 20 years understanding why people actually behave the way they do — applied to healthcare brands, strategy, and now AI. I write, build, and experiment in public. If you think more carefully about this stuff than most, you're in the right place.
The three biggest AI stories, every weekday. No humans required.
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